ebooks talks ebooks talks
random

آخر الأخبار

random
recent
جاري التحميل ...

LGPD and digital service: what changes?



  Have you already adapted your customer service to GDPR?

The LGPD (General Personal Data Protection Law) has been in force since 2020. However, it was only from August 2021 that the punishments for those who breach it began to be applied. 

However, even with a year to adapt, many companies are still not properly prepared to comply with the law as expected. 

Therefore, understanding what the law is about, what changes it promotes and how to adjust to it is essential for any organization that does not intend to suffer legal problems, image and even financial loss.

Check out, in this content, everything you need to know about LGPD and digital service.

What is GDPR

In summary, the personal data protected by the LGPD are all those that allow, directly or indirectly, to identify an individual, such as:

  • Identity card (RG);
  • Individual Taxpayer Registration (CPF);
  • Genre;
  • Date and place of birth;
  • Telephone and residential address;
  • Consumption habits, among others;

The collection of this information, whether online or offline, requires consent from the consumer, as well as a clear and concise explanation of how it will be used by the company. 

If the institution, whether an individual or legal entity, public or private, fails to comply with the law, some of the penalties provided for are:

  • Warning and the definition of a deadline for the correction of failures and adaptation of internal processes;
  • Daily or one-time fines that can reach up to 2% of annual revenue, with a limit of R$50 million per infraction;
  • Partial or total ban on activities related to data processing.

The person responsible for applying sanctions and inspecting the use of personal data by companies is the ANPD (National Data Protection Authority).

How the LGPD impacts the service of companies

With the entry into force of the LGPD, data security has become a crucial factor in ensuring good customer service, which guarantees the confidentiality of shared information. 

In this sense, the law significantly affected service in companies, especially in relation to transparency, consent and segmentation. Understand next.

Transparency

Transparency is one of the pillars when it comes to GDPR and customer service. It is essential that organizations find ways to explain, in a simple and clear way, how this information will be used.

In addition, you must also provide quick and easy ways for the customer to request the removal of their data from the company's system.

Consent

The main purpose of the LGPD is to give consumers the right to choose whether or not to share their personal data. 

Therefore, any significant movement or sending of data to an outsourced company, for example, must be alerted to the customer, who will be able to choose whether or not to authorize the action.

How can companies adapt?

Adapting to LGPD regulations can be a laborious process, but it is essential to avoid fines, legal problems, image damage and even the loss of customers.

Next, check out what you need to do to adapt.

Evaluate your structure

A large database is already under the responsibility of your company. And its current internal processes make this information pass through many employees and even through other companies, causing a lack of control. 

In this scenario, it is necessary to reassess the procedures in order to identify failures and points for improvement, which can make information storage simpler and more secure. 

Review your privacy policy and contracts with other companies

As we mentioned, one of the pillars of the LGPD is transparency. Therefore, it is very important to review the company's customer service privacy policies or even create a new one in compliance with the law.

The same goes for contracts signed with outsourced companies, or partners, that make use of this data. 

Customers need to know who will have access to their information and how it is protected. 

Provide training to employees

In order for the LGPD to be properly complied with, it is necessary to create a culture of data protection throughout the company, and not just in service. 

All employees need to understand the rules and the importance of following them and the best way to do this is through lectures, training and workshops. 

Therefore, invest in your company's professionals so that they are aware that the law must be applied daily, in all processes.

Invest in data security

Another important point to ensure compliance with the GDPR is to invest in the company's cybersecurity. After all, data leakage can also occur through cyber attacks. 

Therefore, develop a cybersecurity policy that aims to define preventive and response actions to cybercriminals. 

And if your organization shares sensitive customer information with another company, it's important to charge them the same level of protection. 

Automated calls

Counting on automated service, such as chatbots with AI (Artificial Intelligence), makes it easier for the company to adapt to the LGPD.

By reducing the number of employees who perform customer service, the incidence of human errors drops dramatically and information processing gains much more stability. 

In addition, with software such as PEOPLE, it is possible to centralize all the information and procedures of the service in a single place.

عن الكاتب

news world

التعليقات



إذا أعجبك محتوى مدونتنا نتمنى البقاء على تواصل دائم ، فقط قم بإدخال بريدك الإلكتروني للإشتراك في بريد المدونة السريع ليصلك جديد المدونة أولاً بأول ، كما يمكنك إرسال رساله بالضغط على الزر المجاور ...

إتصل بنا

عن الموقع

موقع أمني للمعلوميات مختص في مجال التكنلوجيا و التقنيات و كل ما يخص الهواتف الذكية و الحواسيب ، و هدفنا هو تصحيح االأفكار و الدروس الخاطئة في المحتوى العربي عن طريق دروس و حلقات في قناتنا على اليوتيوب ، كما يسهر على إشراف و سير الموقع الشاب الجزائري ذو 24 ربيع ' مولاي أمين ' الذي يحييكم و يشجعكم على الزيارة الدائمة و الإشتراك في موقعنا للتوصل بكل جديد منا .

حمل تطبيقنا !

Get it on Google Play

واتساب

تغريداتي

جميع الحقوق محفوظة

ebooks talks